Access to information is a key factor in the wellbeing, quality of life and choice of senior citizens.
'Common good research', aiming to understand how Government can communicate more effectively with seniors, has assessed how to meet information needs and consider seniors in the context of their information needs and attitudes.
A 2006 study by the Office of Communications explored attitudes and engagement of seniors and communications technology. It looked at the apparent reluctance of seniors to use the internet and other new communications technology, and how to overcome the barriers faced.
The internet is an increasingly popular source of information. Seniors are more likely to be digitally excluded than other age groups. However, this is often due to lack of motivation rather than interest- many seniors are unaware of how the internet could benefit them.
Ofcoms 2006 Media Literacy Audit looks at the views and experiences of seniors engagement with various forms of media.
Information needs to involve access by direct contact with other people, and be available at a variety of locations.
The Joseph Rowntree Foundation report on Older People’s Perspectives on information also
found that seniors desired continuity of contact.
There is a low awareness of the specialist equipment available for people with hearing
impairments.
Two thirds of the visually impaired population are aged over 75. 80% of visually impaired
seniors cannot read their bills and personal letters.
